• Hamad Fuad

What happens in TechCrunch end up in Medium.

Silicon Valley is a mindset, not a location. — Reid Hoffman

Northern California’s Silicon Valley has become synonymous with technology, innovation, and startups. The dot-com boom in the late 1990s.

More founders, investors, and companies have been drawn to the area due to the proximity of resources and opportunities to tap into existing research and talent located there.

Today, I woud like to share my own version of Silicon Valley with you and talk about few things I learned from awesome speakers and founders.

Silicon Valley

The heart of unicorns… The home to big tech companies like Apple, Intel, Google, Facebook, and Twitter. We all know that a great future lies there. Moving there as an entrepreneur is highly promising, a business-oriented habitat, where everything you need is just one talk away.

This is what I was told before I got my chance to go there!

There are some things that need clarification before you understand from my words that there are behind of the scenes in Silicon Valley.

Maybe, you’re U.S citizen! May be not. You need to know that it’s a privilege to come to U.S and specially Silicon Valley as known as Bay Area. As entrepreneur from Middle East, getting the opportunity to visit Bay Area and get soft introductions from awesome team from MIT Enterprise Forum Pan Arab is like a dream come true.

What is Silicon Valley Program?

The “Arab World Meets Silicon Valley” Program, serves as an eye-opener on Silicon Valley’s massive resources. MENA-based startups are hand picked to take part in a week-long induction into the valley tech ecosystem which involves participating in world-class conferences, tech-giant tours, workshops, networking and mentorship activities.

I missed my first day of the program due to renewal of my passport unfortunately. On Monday September 30, 2019, they started the program with a tour in Salesforce, Facebook and Google. However, I arrived on the same day afternoon.

The next day, we commute to BootUp Ventures. They conducted a series of sessions to align our mindset with Silicon Valley. Before I tell you more, I would like you to have a look at what they have on their wall. They have good stuff:

Steve Jobs has endless quantity of clothes! They told us that this shirt was worn when he announced the iPhone! Wow.

And this one for Mark Zuckerberg. The original hoodie from the photo. Again.. Cool.

Listening will help you to learn more

I decided to stay quiet and listen the whole time because “The single most important key to success is to be a good listener.” ― Kelly Wearstler

In the first session, I took some important notes, because I think it takes some time to think deeply before giving an answer. It might be simple for you in the first moment but believe me, many founders fail to answer.

How much time you are putting in your business?

I don’t take one day off in my entire life. In fact, I get bored easily when doing nothing. In average, I’m working between 14 to 18 hours a day. However, I try to delegate some of my tasks whenever is necessary.

What problem you're solving? Who has the problem? How important is it? Why hasn’t this problem been solved before?

At first glance, you will get excited and give answers but hold on your thoughts for a minute and let’s consider few things first.

Our journey in Nural is different! We launched Nural with a different Brand in the beginning. We called it Focus! We know back then, it’s generic name and it would be very hard to optimize search engines. Nevertheless, we focused on the problem! After 8 months of hard work and beta testing; We rebranded our app to Nural.

The problem we’re addressing is teams who lack skills in project management will be distracted, overwhelmed and tensioned when commuicating and collaborating with each other.

We identified the problem we are solving and who is suffering from it. Based on the feedbacks we received from thousands of people around the world and meeting with them face to face after we released the public beta we can say that there is high demand and everyone still looking for better solution. The current solutions are not making most of them satisfied with the results and it costs more than they asked for.

All of the above is what I came to realised after spending one night alone in my hotel room. If you’re interested to know what happened next, please comment down below and I’ll write a blog about the brand of Nural.

Let’s move to the next note:

How 30 seconds pitch to investors look like?

I’m Hamad! CEO of Nural Technologies. This is my third company. I’m on a mission to help teams perform at their best. Teams who lack skills in project management tools end up distracted with higher rate of tension while communicating and collaborating. This is why we built Nural. We attracted more than 300 thousands downloads worldwide. our platform is localized in Arabic to capture Middle East market.

I use this version to pitch in front of investors when they approach me. In less than 30 seconds, we can get the investor’s attention with enough info to get their card then setup a meeting to present our pitch deck. Easy right? Nope.

Guess what? I have a spreadsheet with all investors contact details. It is very long list. When it comes to choosing the investor, I’m very selective and I know what criteria I am looking for. Example: I’m looking for high scale and growth tech investor. Some of investors want to learn from me… others will waste my time for nothing… So I try to decline those investors as early as possible because I can’t risk my time.

Let’s break down my version of the pitch to highlight important things. Most likely, the investor don’t have enough time to hear everything. 30 seconds pitch is perfect info to make investors say: “I need to know more, take my card”.

I started with introducing myself:

I’m Hamad! CEO of Nural Technologies. This is my third company. What is my name, what is my role, something I’m proud of. After that, it is recommended to share your mission or vision like: I’m on a mission to help teams perform at their best.

Addressing the problem we’re solving is very very important:

Teams who lack skills in project management tools end up distracted with higher rate of tension while communicating and collaborating. The problem is easy to understand with little bit of drama.

Finally, What is our attraction and what is our market size:

We attracted more than 300 thousands downloads worldwide. our platform is localized in Arabic to capture Middle East market.

Hello TechCrunch Disrupt — Wednesday October 2, 2019

I have to say that I’ve found the sessions in the main event more valuable than stand next to our booth. I was expecting more from TechCrunch to be honest because where I came from we have great startups and founders with amazing attractions.

Don’t take this from me but at least consider it in the future:

Bay area is overloaded with early startups! As supply increases demand decreases 🤷🏻‍♂️ Look for investors somewhere else because a lot of VCs invest in 3 to 5 companies a year while reviewing 700 applications!

I’m very excited to share few valuable notes taken from main stage and event with you. I hope you learn something from all of this.

- Whining could be your superpower. Also, the evil twin of vision.

- Who do you trust in your company? Share your pie.Security is must to have.

- You can build secure startup without slowing growth.

Written by Hamad Fuad, CEO at Nural

It’d would be mean the world to us if you’d be up for trying our app Nural on your iPhone, iPad and Mac. Take Nural wherever you go… It’s your personal assistant.

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